Corteva Agriscience at Hort Connections 2023
Exhibition & event collateral for Corteva Agriscience [Complete at Freckle & Partners]
At Freckle, I had the privilege of taking point in designing Corteva Agriscience's stand at Australia and New Zealand’s premiere horticulture conference and trade show, Hort Connections 2023. Along with the stand design, we created event collateral for a sponsored cocktail event during the 3-day conference, where they launched their new fungicide product, Verpixo® Adavelt® active.
Corteva agriscience stand 2023 – FRONT VIEW
The focus of the stand artwork was on the new product that launched in Australia in October 2023. The collateral for the product launch was accompanied by two side panels calling out Corteva's sponsored Younger Grower of the Year Award that would be announced at the Gala Night during the exhibition and to their upcoming and widely anticipated biological range. The branding for the Verpixo panels was applied to the large lightbox behind a set of tables and chairs, and lightbox counter panels. It highlights one of the various crops the product is registered for, strawberries, showing an aerial view of a greenhouse with the product's brand arrow device and headline, a strawberry grower, and a close-up of strawberries – this grid forms the creative for the product launch.
Corteva agriscience stand 2023 – View of the front, with the table and chairs and counter in view
Corteva agriscience stand 2023 – Left side VIEW
Corteva Agriscience's Young Grower of the year award Panel
Corteva agriscience stand 2023 – Right side VIEW
Verpixo counter lightbox & Corteva biologicals panel
Playing on loop in the background was a video featuring company videos, grower portfolios from Corteva's Growing Reputations campaign showcasing Australian growers, product ads, and a slideshow of the nominees for this year's Young Grower of the Year Award.
Verpixo Cocktail Event at Hort Connections 2023
In connection with Hort Connections, Corteva sponsored a cocktail event before the exhibition's Gala Dinner. Here, the company showcased its new product and various key speakers including Corteva's Horticulture Marketing Manager, Nick Koch, and a panel of young and up-and-coming growers discussing sustainability on the ground. For this event, we created a series of email invitations and event signage.
Verpixo Cocktail event – EDM invitation (mobile) and confirmation (tablet)
Verpixo Cocktail event – Speaker's podium with Verpixo Adavelt Active product logo
Young Grower of the Year 2023, sponsored by Corteva Agriscience
Corteva Agriscience sponsors the Young Grower of the Year Award, announced at the Gala Dinner at Hort Connections each year. This year, there were 9 extraordinary nominees from all over the country and Corteva wanted to spotlight every one of them before the Award ceremony. As a part of the talent showcase, social media posts for Instagram and LinkedIn were created along with banners for each nominee to be featured on their website.
Young grower of the year 2023 nominees, instagram posts
INDEX
Team
Deliverables
Exhibition & Event Collateral – including exhibition stands, email marketing, event invitations, signage, and video material
Social Media Content
Website Content
Events
Verpixo® Adavelt® is a registered trademark of Corteva Agriscience and their affiliated companies or respective owners.
I would like to acknowledge and pay respect to the Gammeraygal People of the Eora Nation whose Country I live and work on. I acknowledge their connection to the waterways and lands, and their connection to each other and their neighbours. I pay my respects to the Elders past and emerging, whose knowledge and spirit are ever-lasting. Sovereignty was never ceded – it always has been and always will be Indigenous Land.
