Cloud Town
A FREE MENTAL HEALTH APP DEDICATED TO YOUNG PEOPLE AND INDIVIDUALS IN THE LGBTQIA+ COMMUNITY
This illustrative app was created as part of a university project. This is a hypotheical app and does not actually exist.
The App
Through beautiful, welcoming imagery, world-building, and characters, Cloud Town offers intimate support and guidance toward finding ways to cope with depression, anxiety, and stress. Users find a safe space where they can explore their emotions and mental state, free to seek assistance and professional help to improve their mental health and to find friends to confide in. It is a soothing and relaxing place where they can escape from the complexities of the real world and get back in touch with themselves and their well-being.
Individuals who identify with the LGBTQIA+ community are statistically shown to be two or more times more likely to suffer from a mental illness.
To help these individuals, Cloud Town provides anonymity and comfort,
a safe and welcoming space, that offers exercises and resources to help manage mental health.
Cloud Town Home Screen – Town, Home and Farm (Left to right)
Cloud Town PARoramic view of the Home Screen – Town, Home and Farm (Left to right)
A DAY IN CLOUD TOWN – VIDEO
The Features
Cloud Town hosts a supportive community and professional guidance from the Town's greatest experts. You can chat with friends, philosophy mages, or mental health advisors.
Navigation and UI throughout the app is straightforward and easy to use. Avatars are available for users to personalise along with secure login processes and other features that maintain privacy and customisation within the app.
Social media would be an extension of the app for current users to see the latest updates. It would also aim to reach new users, offering an invitation to explore the resources and community.
CLoud town instagram – expert featured in stories
CLoud town instagram – expert featured in stories
CLOUD TOWN ONBOARDING SCREENS
The app would be free to download, making it highly accessible, especially to the younger generations who are often unable or reluctant to seek professional help for various reasons.
The Weather Room is one of many resources that users can use to manage their well-being. They can log their mental well-being daily using the metaphor of clouds. They can track their 'weather report' over the weeks and months to see progress or trends and keep a diary of the 'weather' each day.
cloud town weather room – daily mood/weather diary
Check out some of my other illustrative works
I would like to acknowledge and pay respect to the Gammeraygal People of the Eora Nation whose Country I live and work on. I acknowledge their connection to the waterways and lands, and their connection to each other and their neighbours. I pay my respects to the Elders past and emerging, whose knowledge and spirit are ever-lasting. Sovereignty was never ceded – it always has been and always will be Indigenous Land.
