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We would like to acknowledge and pay respect to the Traditional Custodians of all the Lands on which we work and reside: the Gadigal People of the Eora Nation and the Gammeraygal People of the Darug Nation. We would also like to acknowledge the Traditional Custodians of the various Lands from which this research was made, written, and created, and we pay our respects to those Elders past, present, and emerging. Indigenous sovereignty was never ceded and this land always was and always will be Indigenous Land.
Our Team
We are a female-driven creative agency based in Sydney that prides ourselves on individuality and the power of women – especially in design.
Our studio principals drive the ways in which we work collaboratively as a team — especially during this remote period. We uphold genuine respect and value for each other's ideas and design creativity. We believe honest feedback and open communication are powerful tools that can help drive any project toward true success for both the designer and the client.
The following project was made possible through a program run by the University of Technology Sydney. The EmpowerHouse Studio was created solely for this project and the collaboration with DV West for this program.
Our Client
To understand our client on a deeper level, rather than simple research, we conducted several exercises to immerse ourselves in who DV West is, what they do, and why they do it.
Concept development - brainstorming influences, people, values, services, and more
COLLECTING IDEAS TOGETHER TO FORM CONCEPTS
Regular meetings with the clients and an immersive experience with their managers.
Our Audience
*Sarah feared for the safety of her children because of her violent partner
*She doesn’t have a plan for getting out
*She reaches out to DV West’s After Hours Care
*By reaching out, she is able to build a support network and start a Safety Plan for leaving domestic violence with her children
*Sarah knows they aren’t alone at DV West
*Jane and her dog, Max, are victim-survivors of D.V.
*Most crisis accommodations don’t allow pets
*She found out that DV West’s Specialist D.V. Crisis Accommodation welcomes pets
*DV West’s staff helped her create a Leaving Checklist and Safety plan until she was able to move into their crisis accommodation
*Allie is new to the DV West Support Team
*She has fit in well with the help of their New Worker Manual
*Allie keeps up to date with what’s going on at DV West and their support networks through their bi-monthly newsletters and geo-map resources
*Allie feels welcomed, confident, and supported at DV West
Disclaimer: these personas are fictional and do not represent specific individuals. We acknowledge and respect the privacy and safety of DV West’s clients, and the sensitivity of their situations.
The Concept
Reframing the Narrative
Often beliefs around domestic violence are misconceived and misunderstood. Consequently, women feel powerless, criticised, and demoralized.
‘Re-framing the Narrative’ aims to empower and give a voice back to women who are experiencing or have experienced domestic violence. This concept is expressed through ideas of re-framing the language around Domestic Violence, reshaping misconceptions, re-educating women and the public, re-discovering self-identity, and re-claiming their independence.
ANNUAL REPORT COVER AND DIGITAL VERSION
DV West Bi-Monthly Newsletter
DV West Client Journey Infographic
Secondary deliverables
New worker induction manual spread
INSTAGRAM ASSETS & TEMPLATES
DV West Support Network Leavebehind
INDEX
Team
CLIENT
DV West
CREATIVE STUDIO
Empower House
DESIGNERS
Grace Cullen-Ward
Emily Wilson
Emely Young
Madison Perry
Saorise O'Brien-Moody
Deliverables
PRIMARY
Annual Report
Bi-Monthly Newsletter Template
Client Journey infographic
Data visuals
SECONDARY
New Worker Manual
DV West Support Network Leavebehind
Social Media Visuals & Templates
Visual Gio-Map Services Leavebehind
I would like to acknowledge and pay respect to the Gammeraygal People of the Eora Nation whose Country I live and work on. I acknowledge their connection to the waterways and lands, and their connection to each other and their neighbours. I pay my respects to the Elders past and emerging, whose knowledge and spirit are ever-lasting. Sovereignty was never ceded – it always has been and always will be Indigenous Land.
